A Solo Ad is a form of advertisement (a list “rental” if you will) that is sent out to an entire or portion of someone else email list, you usually pay for this ad by the click, meaning you buy so many guaranteed clicks (visitors). To get started with solo ads it will take some financial investment on your part.
Solo ads have been a practice for all successful internet marketers and have been around for years. This still remains one of the fastest ways to build your business and your own email marketing list.
Solo ads are sold in some guaranteed minimum number of clicks like 50, 100, 200, etc. You can purchase a solo ad at any level you want according to what the solo ad seller has available. The price range can be anywhere from .30 cents a click upwards to $1 or more per click. So if someone charges $.40 per click then a 100 click solo ad will cost you $40.
Buying solo ads can be one of the most cost effective ways to build your business and email marketing list extremely fast!!
Example: Let’s say you purchase a solo ad for $100 that gives you 250 clicks, that would cost you .40 cents a click. Now you get a 45% opt-in rate off of this solo ad, so this means when the solo ad seller sends your solo ad out, you would immediately add 112 people on your email marketing list. Now some of these people may purchase immediately from you, and some of these people may purchase something from you later on.
So let’s now say you have a good funnel or system set up, and so 6 of these new opt-ins purchase a product or service from you immediately, giving you a $20 commission from each, so you just made $120. You now reinvest this money to purchase another solo ad, you just keep repeating this process, this is exactly how people build massive email list very quickly and are always making money..
Here is the other magic about email marketing, many of these people who didn’t purchase immediately may purchase later, and some who did purchase now, may also later..So generally the profit you made today off of that solo ad in the long run, will pale in comparison to the total amount over the lifetime of your new subscribers you will make. Generally speaking as you get good at building a relationship with those people on your list, the higher per subscriber you will make. A email marketing list that has been well managed and taken care of can produce as much as $1 to $5 a month per subscriber (opt-in) or higher. So this means if you have 1000 people on your list, that should eventually produce for you $1000 to $5000 a month in profits.
This is why solo ads can be so very effective, they put people on your list very quickly, this give you people to sell to immediately and to sell to later as you learn to build a relationship with them.
Now like with any paid marketing strategy, testing is critical, before you purchase larger solo ads, make sure and buy smaller ones first to get your opt-in rate as high as possible. We are always trying to get above 40% and higher…Your subject line and ad copy are critical to this.
Split Test Everything, Meaning try different variations
You need to learn how to split test everything in your funnel. Split test your squeeze page. Split test your free offer. Split test the size and color and text on your button on your squeeze page. Split test the words that you use on your squeeze page. Split test the headlines on your squeeze page. Split test the wording of the email copy.In other words split test everything.
Why would you want to do this? Let’s say you spend $40 to purchase a 100 click solo ad. You get 40% of the clicks to subscribe to your list.
For $40 you just added 40 new subscribers to your list. That is a cost of $1 per subscriber. If you split test your squeeze page and improved it to the point where 55% of the clicks subscribe, then for that same $40 investment you would get 55 new subscribers. Your cost per subscriber has now decreased to just $.72 per subscribers.
If you eventually invested $2,000 to purchase 50 solo ads at a cost of $40 each, here is the difference you get by split testing and improving your squeeze page, and email copy.
Let me give you some perspective on why you need to split test. If you did nothing to your initial squeeze page that is converting at 40% it would cost you $2,750 to get 1,100 subscribers. Improve the effectiveness of your squeeze page to 60% then it would cost you only $2,000 to get the same 1,100 subscribers. That is why you split test everything.
Lastly, invest in tracking software or program, use this to track all of your advertising and marketing.
Whether you are buying solo ads, pay per click ads, or using safelist, traffic exchanges, etc, you need to know the exact number of clicks you are receiving and the conversion of all your marketing campaigns..
So what is the best way to start testing the waters and purchase some solo ads?
Please see the recommended resources below to access many solo ad sellers, these are our top recommendations.
Facebook Solo Ads
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